VP of Marketing (Southern California)
Company: True Legacy Homes
Location: San Diego
Posted on: April 19, 2024
Job Description:
About True Legacy Homes:True Legacy Homes is a rapidly expanding
company specializing in residential investments, care placement,
and estate sale services for families. Our commitment lies in
delivering exceptional service and crafting enduring legacies for
our clients. In addition to our current offerings, we"re at the
forefront of pioneering life transition services, offering a unique
opportunity for individuals to shape and propel this aspect of our
business forward. With ambitious plans for national expansion,
we"re actively seeking a dedicated individual, such as yourself, to
join us on this journey.Location: Southern CaliforniaSchedule:
Monday through Friday, In-OfficeWage Scale: $160,000 to $180,000
(plus 20% Annual Bonus potential)We are currently in search of a
dynamic and seasoned Vice President of Marketing to spearhead
marketing, sales, and brand-building endeavors. The ideal candidate
will play a pivotal role in shaping and elevating our brand
identity. Drawing upon your expertise in brand building and
revitalization, you will lead initiatives to strengthen our brand
presence, drive lead generation, and oversee day-to-day sales
operations, and devise innovative marketing strategies to elevate
brand visibility and fuel business expansion. Duties and
Responsibilities:
- Develop and implement comprehensive brand strategies to drive
brand awareness, equity, and loyalty.
- Define and articulate the True Legacy Homes brand identity,
values, and positioning in alignment with company objectives.
- Lead generation and conversion for our estate sale and
residential investment businesses, overseeing day-to-day sales
operations and business forecasting to meet or exceed sales
goals.
- Continually assess and improve ROI of our marketing
approach/tactics, driving improved productivity, effectiveness, and
efficiency of our marketing and sales activities.
- Lead and manage marketing agency partners as well as internal
creative team, briefing and developing new materials both consumer
and B2B that drive the business and build the brand.
- Hire, build, mentor, and manage sales team and marketing team,
fostering a culture of collaboration and excellence.
- Build the annual sales and marketing plans and budgets, leading
the teams to deliver against them while acting as a key member of
the executive team setting the vision and strategy for the
company.
- Monitor and evaluate brand performance metrics, analyzing data
to inform strategic decisions and optimize brand initiatives.
- Cultivate strategic partnerships and collaborations to enhance
brand visibility and reach new audiences.
- Stay abreast of industry trends, competitive landscape, and
consumer insights to inform brand strategy and innovation.
- Serve as a brand ambassador internally and externally,
championing the True Legacy Homes brand and fostering a culture of
brand excellence throughout the organization.Required
Qualifications:
- Bachelor's degree in marketing, business administration, or
related field.
- Two (2) or more years of experience in a Director of Sales &
Marketing, or comparable position.
- Proven track record in building or revitalizing brands, with a
minimum of 3 years of experience in brand management or related
roles.
- Transformative approach to leadership that inspires and
empowers others.
- Evidence of ability to innovate and implement change
successfully.
- Exceptional communication and presentation skills.
- Strategic thinker with strong analytical skills.
- Driven and committed to success while maintaining
integrity.
- Creative and innovative with the ability to develop and execute
marketing strategies that drive results.
- Proven ability to build, mentor, and manage high-performing
sales and marketing teams.
- Strong understanding of digital marketing techniques and
tools.
- Proven track record of delivering against ambitious sales and
marketing goals.
- Ability to thrive in a fast-paced, entrepreneurial
environment.
- Willingness to uphold and promote the company's mission,
vision, and core values in all interactions and decision-making
processes.Preferred Qualifications:
- Master's degree in marketing, business administration, or
related field preferred.
- Five (5) or more years of experience in senior leadership roles
within sales and marketing.Working Conditions and Physical
Requirements:
- Ability to sit and stand at a desk, communicate in person and
by telephone, frequently operate standard office equipment, such as
telephones and computers.Benefits:
- Employer sponsored medical benefits
- Annual Bonus potential
- 401(k)
- 401(k) employer match of up to 2%
- Paid holidays
- Paid time off
- Cell phone reimbursement
- Growing company
- Modern management styleLocation Consideration:The position will
report to the company's headquarters in San Diego, CA. However, for
the right applicant, the company may consider having the position
report to one of its satellite offices located in Irvine or Los
Angeles. Why Join Us:At True Legacy Homes, you will have tremendous
opportunities to develop innovative strategies and campaigns that
shape the future of our organization. We are looking for someone
smart, ambitious, and ready to move to the next level of management
and leadership.If you are a strategic, analytical, and creative
sales and marketing professional looking for a rewarding
opportunity with a rapidly growing company, we encourage you to
apply. True Legacy Homes is an equal opportunity employer. All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or veteran status.
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Keywords: True Legacy Homes, El Cajon , VP of Marketing (Southern California), Executive , San Diego, California
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