1588 North Marshall Avenue, El Cajon, CA
Position Type Full-Time/Regular
Strategic leadership role to help drive profitable growth of the
agricultural irrigation business. Responsibilities include
developing key growth sales and profitability strategies, tactics
and actions plans. Work with sales and marketing teams to develop
sales plans, marketing activities, and sales forecasts. Market
awareness to help drive new trends in products and growing
practices, and interfacing with marketing and engineering on new
product development. Understand trends in growing practices and
stay at the forefront of these opportunities to help position Toro
as an innovative leader in the agricultural irrigation space.
Review and manage customer and market segmentation while building
and developing strong, long-lasting customer relationships.
Maintains up-to-date knowledge of competitors’ products, programs,
Develops annual sales forecasts by region, and develops plans to
ensure that sales targets are met. Tracks sales performance against
goals, makes recommendations and develops plans for continual
upgrading of territory performance.
Manages Sales budget; has oversight and responsibility for
P&L. Responsible for P&L items including profitability,
pricing, co-op funds, volume rebates and freight. Prepares return
on investment analysis and justification for new opportunities.
Manages aspects of the forecasting process to provide input to
marketing and operation planning.
Develops and presents one to five-year sales strategic business
plan; coordinates with domestic and international divisions.
Coordinates through area business managers and manufacturing
operations to ensure production availability to maintain fill rate
Identifies and quantifies critical issues and new opportunities
for sales markets; establishes priorities against these items and
provides effective guidance for all the support groups (marketing,
engineering, manufacturing, distribution, order services, and
Leads cross-functional teams to provide input into new product
development and product improvements based on customer needs and
Participate in the development of a complete product portfolio
through internal product development as well as identifying and
building relationships with private label and OEM
Supports area business managers and district sales managers in
the customer needs assessment process to ensure that customer
feedback is gathered and responded to appropriately. Accompanies
outsides sales team on a regularly scheduled basis to provide
coaching and further facilitate customer feedback.
Serves as the primary point of contact to develop professional
relationships and to resolve day-to-day issues. Responsible for
attainment of sales objectives and budget objectives within area of
Maintains up-to-date knowledge of competitor's product, product
changes, and sales and marketing activities to ensure company
competitiveness in a changing market.
Responsible for the hiring and management of all outside sales
staff to achieve sales and margin objectives in all
Working Relationships: Reports to the General Manager, Ag
Business. Interacts with technical operations on new product
development, customer service, operations and corporate
communications. Coordinates with vendors, ad agencies.
Decision Making: Ability to support sales staff; analyze
marketplace and product positioning for competitive
products/pricing to fulfill customer needs.
Identifies opportunities with OEM relationships to current
Requires the level of educational development normally acquired
through completion of a Bachelor's degree in Business, Marketing,
or related field. An MBA is preferred.
A minimum of 7-10 years’ experience is required including field
sales and sales program planning. Must have experience with
computer systems used to track sales activities in assigned area of
responsibility. Supervisory and industry related experience is
Strong communication and interpersonal skills are required to
lead and train sales reps and to maintain professional working
Travel requirement up to 40%.
Bilingual English and Spanish strongly preferred.
General office environment. Occasional need to enter the
manufacturing area where noise levels may equal or exceed 85 dba.
Hearing protection may be required when entering that
area. Occasional customer visits including farms and other
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. This job, regularly requires sitting standing,
walking, talking and listening; specific vision abilities required
by this job includes close vision; computer screen 30% of
time. The employee may lift up to 20 lbs.
We are proud to be an Equal Opportunity Employer including
protected veterans and individuals with disabilities.