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Digital Designer

Company: TAYLOR-LISTUG, INC
Location: El Cajon
Posted on: January 26, 2023

Job Description:

Overview
Are you a guitar-loving designer whose dream gig is to create high quality ideas for an innovative guitar manufacturing company? Do you crave a fun and creative work environment? Do you have a talent for conceptualizing product designs and layouts? We are looking to add a key member to our digital and creative design team that will lead Taylor's visual appearance, while advancing Taylor's marketing efforts. The right person will be able to create and maintain content on all of our digital platforms, while staying current on design trends and practices. If you feel you are the right fit for this opportunity, apply online today!
POSITION SUMMARY
The Digital Designer works on the digital and creative team, providing high quality design, UX concepts, and strategies to advance Taylor Guitar's marketing efforts. This role is responsible for conceptualizing and producing high quality design work within brand guidelines to support key brand initiatives, focused on digital marketing efforts. The Digital Designer also leads the layout and visual appearance of digital assets and experiences, collaborates with other team members, as well as external vendors and teams to deliver best-in-class design presentations built both around customers' needs and Taylor Guitars' business objectives.
Work Schedule: Monday-Friday 9:00am-5:00pm -
Responsibilities
ESSENTIAL DUTIES & RESPONSIBILITIES
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s) -


  • Creates, implements and maintains digital content, features, functionality, and experiences to educate/assist guitar shoppers and meet the organization's marketing objectives on Taylor Guitars' web and app properties based in Drupal, WordPress, Shopify, and more.
  • Recommends and designs strategic, creative, and interactive design solutions for digital platforms such as web, video, email, social media, apps, digital ads, and other performance marketing efforts.
  • Conceptualizes UX and develops wireframes, designs, and prototypes that demonstrate new interactive functionality to generate internal agreements, buy-in, and approvals.
  • Conceptualizes design work and messaging strategies for traditional media applications including retail, print, direct mail, and other to generate internal agreements, buy-in, and approvals.
  • Coordinates closely with agencies and/or production and development personnel to ensure accurate deliverables.
  • Manages multiple agencies and other external partners in the development and execution of project deliverables while meeting timing, budget, and quality expectations.
  • Works within Taylor creative guidelines/standards to ensure cross-device and cross-browser/platform compatibility with branding and style/tone consistency.
  • Works with creative team to manage all digital assets in various management tools.
  • Stay current on both interactive and traditional marketing design trends and best practices.

    COMPETENCIES:

    • Customer Focus - Knows who internal customers are. Identifies opportunities that benefit the customer (internal and external). Establishes and maintains effective relationships. Delivers products that meet customer expectations.
    • Results Oriented - Works as a productive and cooperative member of a cohesive group. Persists in accomplishing objectives despite obstacles and setbacks. Pushes self and helps others achieve results. Solution vs. problem oriented. Demonstrates ability to adjust when obstacles arise. Driven, dedicated, and tenacious worker with a "do what it takes" approach.
    • Communicates Effectively - Communicates proactively and with purpose and professionally, in a concise and straightforward manner. Attentively listens to others. Communicates to those involved, especially if agreements cannot be kept. Ability to speak/articulate confidently and listen exceptionally.
    • Accountability - Takes personal responsibility for decisions, behaviors, actions and failures, and commits to necessary corrective action. Able to admit limitations of knowledge, yet demonstrate a willingness to do what is needed to improve. Proactively seeks feedback without being defensive. Does what is right because it is the right thing to do. Leaves personal circumstances outside of work in order to remain engaged in the task at hand. Maintains a positive attitude despite adversity.
    • Reliability - Demonstrates reliable and predictable attendance and punctuality.
    • Website Administration - Demonstrated experience with creating/updating website content and assets for a CMS-driven website. Experience with Drupal, Wordpress and Shopify as well as one or more B2B websites, ideally for major brands, are major pluses.
    • Conceptuality - Strong strategic thinker able to create both ideas and executions alike, with a user-focus and considerations for both user experience and design. Stress-tolerant, flexible, quick thinking, reasonable, logical, and accurate.
    • Search Engine Optimization - Demonstrated knowledge and ability for designing on-page and off-page multimedia content to increase organic traffic to web properties from search engines is a plus.
    • Responsive Design - Proven success in designing responsive and/or mobile-first web/app/email content.
    • Project Management - Proven ability to drive projects forward from concept to execution and deliver results, create project schedules/milestones, and work with a comfort for handling numerous projects and tight deadlines.

      Qualifications
      POSITION QUALIFICATIONS
      Education & Experience: High School Graduate or General Education Degree (GED) required.
      Bachelor's Degree (four-year college or technical school) preferred, ideally in marketing or design. - At least 3 years in design or related field. Web, email design, digital and/or app development experience a plus!
      Computer Skills:

      • Proficiency with the Adobe Creative Cloud applications, including Photoshop, InDesign, Illustrator is highly preferred.
      • Thorough working knowledge of UX software such as Adobe XD or Figma is highly preferred.
      • -Mobile-first design experience for website and email marketing efforts is highly preferred.
      • Thorough knowledge of design principles for Drupal, Wordpress and Shopify content management systems.
      • Additional platform experience such as SalesForce Commerce Cloud is a plus.
      • Practical knowledge of HTML and CSS is a plus.
      • Thorough working knowledge of search ranking and optimization factors, standards and best practices preferred.
      • Proficiency with optimization tools such as Google Optimize, VWO, or Optimizely is a plus.
      • Proficiency with Microsoft Office 365 applications including Excel, Word, Outlook, and PowerPoint.
      • Practical knowledge of Google Suite of tools is a plus.
      • Proficiency with project management and team communication software such as Airtable, Trello, and Slack is a plus.

Keywords: TAYLOR-LISTUG, INC, El Cajon , Digital Designer, Other , El Cajon, California

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