Digital Designer
Company: Taylor Guitars
Location: El Cajon
Posted on: March 15, 2023
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Job Description:
Digital Designer
Job ID
2022-1477
Job Locations
US-CA-El Cajon
Job Category
Marketing
Overview
Are you a guitar-loving designer whose dream gig is to create high
quality ideas for an innovative guitar manufacturing company? Do
you crave a fun and creative work environment? Do you have a talent
for conceptualizing product designs and layouts? We are looking to
add a key member to our digital and creative design team that will
lead Taylor's visual appearance, while advancing Taylor's marketing
efforts. The right person will be able to create and maintain
content on all of our digital platforms, while staying current on
design trends and practices. If you feel you are the right fit for
this opportunity, apply online today! POSITION SUMMARY The Digital
Designer works on the digital and creative team, providing high
quality design, UX concepts, and strategies to advance Taylor
Guitar's marketing efforts. This role is responsible for
conceptualizing and producing high quality design work within brand
guidelines to support key brand initiatives, focused on digital
marketing efforts. The Digital Designer also leads the layout and
visual appearance of digital assets and experiences, collaborates
with other team members, as well as external vendors and teams to
deliver best-in-class design presentations built both around
customers' needs and Taylor Guitars' business objectives. FLSA
Status: Exempt Job Status: Full-Time Work Schedule: Monday-Friday
9:00am - 5:00pmDigital Designer Salary Range: $74,153 - $88,900
Responsibilities
ESSENTIAL DUTIES & RESPONSIBILITIESReasonable Accommodations
Statement To perform this job successfully, an individual must be
able to perform each essential duty satisfactorily. Reasonable
Accommodations may be made to enable qualified individuals with
disabilities to perform the essential functions. Essential
Functions Statement(s) Creates, implements and maintains digital
content, features, functionality, and experiences to educate/assist
guitar shoppers and meet the organization's marketing objectives on
Taylor Guitars' web and app properties based in Drupal, WordPress,
Shopify, and more.Recommends and designs strategic, creative, and
interactive design solutions for digital platforms such as web,
video, email, social media, apps, digital ads, and other
performance marketing efforts.Conceptualizes UX and develops
wireframes, designs, and prototypes that demonstrate new
interactive functionality to generate internal agreements, buy-in,
and approvals.Conceptualizes design work and messaging strategies
for traditional media applications including retail, print, direct
mail, and other to generate internal agreements, buy-in, and
approvals.Coordinates closely with agencies and/or production and
development personnel to ensure accurate deliverables.Manages
multiple agencies and other external partners in the development
and execution of project deliverables while meeting timing, budget,
and quality expectations.Works within Taylor creative
guidelines/standards to ensure cross-device and
cross-browser/platform compatibility with branding and style/tone
consistency.Works with creative team to manage all digital assets
in various management tools.Stay current on both interactive and
traditional marketing design trends and best
practices.COMPETENCIES:
Qualifications
POSITION QUALIFICATIONSEducation & Experience: High School Graduate
or General Education Degree (GED) required.Bachelor's Degree
(four-year college or technical school) preferred, ideally in
marketing or design. At least 3 years in design or related field.
Web, email design, digital and/or app development experience a
plus! Computer Skills:
Keywords: Taylor Guitars, El Cajon , Digital Designer, Other , El Cajon, California
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